Is Encyclopedia Britannica planning an IPO?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 January 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2897, Eric Siu and Neil Patel discuss the surprising IPO plans of Encyclopedia Britannica, the implications of AI in business, particularly through the lens of Elon Musk's management strategies, and the evolving landscape of marketing agencies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Encyclopedia Britannica's Surprising IPO (03:07) Elon's Theory of Constraints for Business Success (05:57) The Future of AI Agents in Business (09:10) The Evolution of Blog Comments and Engagement (11:52) The Future of Marketing Agencies in an AI World (16:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Did you see that Encyclopedia Britannica as planning an IPO?
0:03.0	I did from your sheet over here.
0:06.0	Oh, well, see, Neil cheated.
0:08.0	So, okay, so this is interesting because you and I, like, growing up, Encyclopedia Britannica,
0:14.0	I always wanted to buy the CDs for no reason, just because they look cool, right?
0:18.0	It's like these encyclopedias like, but the cool thing is they were fading. It's like, oh, Wikipedia is taking over, blah, blah, blah. But
0:24.6	Encyclopedia Britannica, they're licensing a lot of the data. And basically, I think they're
0:30.0	doing, they're generating 100 million in revenue and 45 million profits. So it looks like
0:34.5	they're floating a $1 billion IPO.
0:41.7	So it's 250 years after it's founding and 23 years after getting trounced by Wikipedia,
0:48.8	the company has found a niche in the AI licensing space, providing LLMs and chatbot's reliable information and data.
0:50.8	Good for them. I never would have seen this coming.
0:52.3	I would have never seen that coming too.
0:57.2	What they should just do is sell to one of the LOMs and don't go public and say you can have this data just for yourself and no one else. Yeah. I'm pretty sure Google or one of them would pay for it.
1:01.3	How much do you think they pay over a billion? Well, they just said billion dollar IPO. Someone
1:06.1	would pay a billion dollars for them is to drop in the bucket for this kind of stuff. And the interesting thing here, so this kind of goes back into politics, but people are calling
1:12.4	Wikipedia, Wocopedia now. And if you look at, you would have thought that, did you see the,
1:17.7	the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, what? $150, I don't know, $200 million?
1:29.3	I don't know their revenue.
1:30.3	Okay, so anyway, $3 million is spent on server costs.
1:33.2	You would have thought it would be a lot more.
1:34.8	Three million a year on server costs, right?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.