Why Live Shopping and Nostalgia are Winning in 2026
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 17 May 2026
⏱️ 16 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I talk about the two biggest shifts happening in the market right now: the total takeover of Live Shopping and the rise of "Kidulting." I encourage you to look beyond $100 items and realize that everything from luxury cars to professional services will be sold live over the next decade. I also discuss why I’m doubling down on human connection and community while everyone else is chasing AI efficiency.
You’ll learn about:
- The Inevitable Evolution of Live Shopping
- Why Nostalgia is an Underpriced Business Asset
- The Concept of "Board Games and Bordeaux"
- Human Connection vs. AI Headcount Reduction
- Why Adults are Yearning for "Play" to Combat Stress
Transcript
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| 1:00.2 | Every single item that is sold in e-commerce will be sold in live shopping. |
| 1:06.9 | This is the Gary Vee Audio Experience. |
| 1:12.6 | I know you've talked about coy. Coy. |
| 1:13.6 | We kind of have that one. |
| 1:14.6 | Yes. |
| 1:15.6 | So we'll just rattle off a few. |
| 1:17.6 | We have some questions, but you can react, we can go deep. |
| 1:20.6 | Raw, Wagu, and premium steaks. |
| 1:24.6 | Butchers and meat folks are they able to sell? |
| 1:28.3 | I see it. |
| 1:29.3 | You see it. |
| 1:30.3 | I've seen it. |
| 1:31.3 | What do I think about it? |
| 1:34.3 | Do you feel like food is like one of the next monster categories? |
| 1:38.3 | It's kind of a... |
| 1:39.3 | Every category is in play and matters and this is all just an inevitable outcome. |
| 1:53.3 | Every single item that is sold in e-commerce will be sold in live shopping. |
| 2:00.7 | So my reactions to, like in fact, I think the article can be, |
... |
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