Why IP and StoryTelling are Essential to Building a Brand in 2026
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 15 May 2026
⏱️ 32 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I sit down with Omar from Near Mint Condition to discuss the most important project I’m working on: VeeFriends Comics. I explain why storytelling is the ultimate foundation for any brand and why I’ve decided to dive deep into the world of comic books. I also dive deep into my personal creative process - from my original character doodles to "collaborative conviction" off-sites with industry legends like Jim Rugg and DJ Coffman.
You’ll learn about:
The Importance of Origin Stories for Brand Building
My Creative "Marvel Method" for VeeFriends
Transcript
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| 0:00.0 | Security program on spreadsheets. New regulations piling up? An audit dread. It's time for Vanta. |
| 0:06.8 | Vanta automates security and compliance, brings evidence into one place and cuts audit prep by 82%. Less manual work, clear a visibility, faster deals, zero chaos. |
| 0:18.8 | Call it compliance or call it calm appliance. |
| 0:22.0 | Get it. |
| 0:22.8 | Join the 15,000 companies using Vanta to prove trust. |
| 0:26.8 | Get started at vanta.com slash calm. |
| 0:31.2 | Head to the coast in Abercrombie's latest summer drop. |
| 0:35.0 | It's short season and their new C-Fade shorts at the perfect wash look to |
| 0:39.0 | your fit. They're so easy to throw on and pair with everything in your closet. Complete the look |
| 0:44.8 | with a new shirt and your set. Prep for summer with Abercrombie in the app online and in stores. |
| 1:03.0 | The only reason I have unlimited Batman and Iron Man and Superman rookie cards is because we fell in love with the character, not Stan Lee, right? |
| 1:07.0 | Not Bob Kane, not Jim Henson, not Walt Disney, but Mickey Mouse and Big Bird and Batman and Superman. |
| 1:13.9 | And so when I built me friends, |
| 1:15.8 | I knew that trading cards was going to be a big part |
| 1:18.1 | of how we built the brand, |
| 1:19.4 | but I knew that there was no way for me to actually |
| 1:22.5 | build this universe without... |
| 1:24.7 | This is the Gary Vee Audio Experience. |
| 1:29.0 | How's it going, everybody? |
| 1:30.2 | This is the Uncanny Omar from near mid-condition, |
| 1:33.5 | the whole collected editions. |
| 1:35.2 | To my right is a gentleman that probably doesn't need |
... |
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