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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Why Is My Podcast Promotion Strategy Failing?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9638 Ratings

🗓️ 15 June 2015

⏱️ 11 minutes

🧾️ Download transcript

Summary

Today's question comes from Joel, who is having trouble with the promotion of his podcast. Why is his strategy failing? Joel’s podcast is Look Like a Local (https://itunes.apple.com/us/podcast/look-like-local-travelers/id993214217?mt=2). In this episode, I talk about this FoodTruckr post: http://foodtruckr.com/2013/10/what-i-wish-id-known-before-starting-my-food-truck/. Do you have a question about podcast promotion? Record it at http://www.askpat.com/.

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Transcript

Click on a timestamp to play from that location

0:00.0

What's up, Ask Pat.

0:05.1

AskPath.com.

0:10.7

What's up, everybody?

0:11.8

Pafflin here and welcome to episode 365 of Ask Pat.

0:15.6

Thank you so much for joining me today.

0:17.6

Hope you're doing well.

0:18.4

And as always, I'm here to help you by answering your online business questions five days a week. All right, here's today's question from Joel.

0:25.4

Hello, Pat. My name's Joel Hiscuit of Look Like a Local, a Travel and Tourism podcast,

0:31.0

where we interview local residents of travel destinations to find out where the locals go to eat,

0:38.8

play, shop, etc.

0:46.0

And one of the easiest aspects that I thought of this, you know, idea would be to contact the recommended businesses of the podcast and get them to share the podcast within their

0:54.1

network.

0:54.7

So, for example, if someone recommends Bob's Barbecue on the podcast, I would contact Bob's

1:02.1

barbecue through Facebook email or, you know, phone or whatever and say, hey, you were

1:07.6

recommended.

1:09.1

Would you like to share it with your network?

1:11.1

And they would say, of course, because it's free advertising, it's word of mouth advertising.

1:16.4

And I'm finding a 10% success rate.

1:19.6

I've done it through Facebook, email.

1:22.0

I've called them.

1:23.7

And I get a positive reply like, hey, yeah, that sounds great, but rarely do they actually share it with their network.

1:33.8

And I was hoping that you would have some ideas where I could up that success rate to try to get the word of mouth advertising about look like a local out there so that I can grow my

...

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