Why International Expansion Is a Huge Business Growth Hack #2540

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 21 August 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: generating revenue from multiple countries. [00:15] The various countries our clients are based in. [00:34] Why it’s important to expand marketing efforts beyond one's region. [00:51] What makes international expansion more beneficial than local? [02:05] Our simple playbook for international expansion. [04:05] The importance of cultural fit and shared values in hiring key executives for international expansion. [06:07] Using HREFLANG to rank content in different languages and countries. [06:36] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Today, we're going to be talking about generating revenue from multiple countries.
0:06.1	So in marketing, most people usually focus on the region where they live.
0:09.5	We live in the United States, single rain mainly does work with U.S.
0:13.0	base companies, but Eric, you get traffic from all over the world, right?
0:17.6	Correct.
0:18.6	What percentage of your traffic do you think is United States?
0:20.8	65%.
0:21.8	All right.
0:22.8	Do you have clients from other parts of the world?
0:25.2	We do.
0:26.2	What other parts of the world?
0:27.5	I think Australia, Spain, to name a few and other regions.
0:32.1	Yeah.
0:33.1	So the point I'm trying to get at is an easy way to expand your marketing that I think
0:36.8	most people mess up on is they only focus on their region.
0:40.6	And you've been expanding and trying to generate revenue from outside of the United States
0:44.1	for a bit, whether it's ebooks, courses, events, agency services work, and we do the same
0:50.0	thing too.
0:51.0	So this economy is bad.
0:52.7	Our U.S. agency got hit the hardest.
0:54.3	It was also the largest, but we've been making up a lot of the difference.
0:57.4	The difference is by expanding overseas and we're in 17 countries, I think, right now.
	...

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