This is the Gary V. Audio Experience.

Gary, I think with that, we all listen to your speaking event today and we talk about brands in the metaverse.

What brands, what three, and a T's blockchain, do you think are leading the space?

And what do you think they're doing well by comparison to all the other people that are jumping in that might not be doing it as well?

I think Budweiser is leading the space.

I really do.

I think.

And I think that this, again, these are non-debatable debates.

LaCost is leading the space because of what just happened this week.

The math is, again, this is going to be really fun because it's no longer pontification trying, there's nothing to figure out.

The math is going to be transparent to everybody when Pepsi is doing a good job in the space.

And it's really fun meetings that we have with them because we can see exactly how Coke is doing.

I can tell you everything about Chors and Miller and everybody else, some what they do in Web 3.

Everything that's done on the blockchain is transparent for everyone.

How much the sales are, how many secondary sales are.

Like, it's just a phenomenon.

When I said, again, because I know a lot of you were there, the number one thing I want to leave this conversation with when I leave now is making sure

at this caliber of executive that all of you, honestly, for yourself, let alone as a professional for this organization,

does real homework on the consumer blockchain.

Like, 20 hours of reading.

Not an article or two.

And not articles written in the advertising world.

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