This is the Gary V. Audio Experience.

Would you be more likely to invest in a cannabis startup that had mediocre product and incredible marketing or incredible product, mediocre marketing?

Both.

They both have a future.

Yeah, the first one's going to work because most people don't know what the fuck they're eating, drinking or smoking.

I'll say it again.

The first one will work because if it's just mediocre but the marketing is phenomenal, 98% of the world are going to fucking smoke it and not know that it's mediocre.

All of you do that every day.

I loved everybody's face.

I was like, you did everything.

Everyone you was eating or drinking something mediocre compared to the person that actually knows what the fuck's going on in that category.

And you don't give a fuck.

So both.

Because a great, great, great product with mediocre marketing, you can always fix the marketing.

And if the product's fucking the best, it's always got to shop.

Okay, let me put the doubles out again.

Go ahead.

I'll put a lot of attention to the week in space for a long time.

I looked at a lot of influencers who started brands.

Even a lot of the biggest rappers who are the biggest popheads who are the most associated with cannabis that you would think without the best chance.

Again, we ran off the ground.

I talked to the weak shops, they ain't selling shit.

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