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The Anik Singal Show

Why I’m Focusing On FREE Traffic In 2022

The Anik Singal Show

Anik Singal

Entrepreneurship, Education, Business:entrepreneurship, Marketing, Courses, Business

4.91K Ratings

🗓️ 28 February 2022

⏱️ 12 minutes

🧾️ Download transcript

Summary

Join Anik Singal on this week’s episode and discover why he’s finally putting more time and effort into free traffic. Look, Lurn’s business is driven by paid traffic. But it’s become a bit of a crutch… And as costs have soared, it’s harder and harder to be profitable without a perfect funnel. That’s why it’s time to pivot and bring free traffic sources into the mix. You’ll hear… Just how much revenue Anik thinks he’s leaving on the table each month by ignoring free traffic… The one aspect of running an online business that’s both a blessing & a curse… The moves Lurn is taking right now - including for our students - and what’s coming next… Join Anik and to dive more into it’s finally time to pay attention to more free traffic. Then jump into the comments and let us know your thoughts.

Transcript

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0:00.0

So for those of you who are just getting started, now, man, the world of free traffic organic,

0:06.6

it's just different than even 10 years ago. It's so much, there's so much of it,

0:11.7

and it costs you nothing, and the person comes in, they know you better, like you more,

0:17.1

trust you more, they have a better connection to you, and that's where I said the psychological

0:22.5

side of this comes in.

0:44.4

What's up, you crazy fighting entrepreneurs? Guess who it is, your favorite personal

0:47.5

whole wide world, honestly, I'll back with another episode, and today is a solo episode. I've

0:51.5

been done one of these in a long time, and I wanted to kind of have a real interesting,

0:55.1

heart-to-heart chat with you. I wanted to talk to you about some of the stuff going on in my life

0:59.2

when it comes to business and traffic and some of my thoughts. I've been kind of in the dungeon

1:06.6

for a few months now, and I'm seeing some trends, and I'm probably late to the party, but I'm still

1:12.3

ahead of a lot of other people, so I wanted to get them out in front of everybody today,

1:16.3

and I want to talk a little bit about some decisions that I've made and what my key focuses

1:21.0

are for 2022, and where learns key focus is for you for 2022. First and foremost,

1:28.3

I think I let the cat out of the bag in the title of it. Why am I more focused on free traffic

1:34.9

in 2022 than ever before? If anyone knows me and my marketing ideology, you know I love paid

1:43.2

traffic. I absolutely love media buying. I just think it's a shortcut. I think it's easy.

1:48.8

I would rather give someone a dollar and get two back from them a thousand times, 10,000 times,

1:55.1

a million times, so it's been a crutch for me though. I love it so much. It's been so easy,

2:02.4

quote-unquote, that it's just I haven't felt the need to do the other stuff that I know I should

2:07.8

be doing. If you look at my Facebook page, I have over a million followers. Look at my YouTube,

2:11.7

I have over 137,000 subscribers, which is decent for YouTube. I have Twitter, I don't have 20,000

...

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