I'll let you behind the scenes of why I'm discontinuing my old courses and the decision process it's going on in my brain as I came up with my new courses and hopefully this episode can help you if you're planning out your offer suite or just thinking of offering some brand new courses and if you have purchased one of my former courses and you're like oh my gosh great

what's going away no don't worry it's not going away i'm just not promoting these courses or making

them publicly available any more so let me break down to you my old course suite and why i had that

but what is wrong with it before i later on in this episode tell you my new

course suite and how it will help people. So my old courses, they were related to my former

business model, which was funnel fixing plus ads management. And I discontinued that business

model at the end of 2023.

You see a little bit of history about me is back in the throngs of the pandemic, right after I was stuck outside of my 12-year home in China, I had to get two part-time jobs to keep food on the table for my family.

One of those part-time jobs was working inside of a Facebook and Instagram ad agency,

and the other one was coaching inside of a high-level group program mastermind for online course creators.

Okay, so then I leverage those two skills into starting my own business.

Now, I actually could have gone either way.

I could have become a business coach or become a Facebook ad manager.

I chose to go the Facebook ad manager route, but after having looked in the back end of so many high-level businesses,

well, we're talking maybe on the low end, 300,000 gross annual

revenue and on the high end, you know, 1.6 million in gross revenue annually. And, you know,

I was coaching these folks. Funnel strategy, sales strategy. Of course, Facebook and Instagram

ads strategy. But after looking at their businesses and consulting them and coaching them to improve, like their funnel conversions, I had a really good grasp. I still have a really good grasp on online course funnels. You know, sales pages, email conversions, and the customer journey between one course to another, that sort of thing.

And so it made sense at the time to have these courses.

The first one that I had come out with back in, I believe it was fall of 2023, was the

lead gen cheat code, which I've actually, I still have this one, but I've rebranded it

to add account expert.

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