Everybody can create content these days. Literally, everybody. We all have smartphones in our

pockets or our Chanel purses and anybody can go on chat GBT and ask it to write you a post.

Anybody can go on the internet and copy paste something and regurgitate something but there is one

skill that i don't think many people have actually mastered and that's the ability to truly tell

your story and move people because once you move people they feel connected to you and once they

feel connected to you they trust you and once they trust you they buy from you and if you are somebody to you, they trust you. And once they trust you, they buy from you.

And if you are somebody building a brand and showing up online with offers and products,

you don't want people to just follow you. You don't want to go viral just for the sake of going

viral. You want to actually make money. So in today's episode, I want to talk all about the power of storytelling, the power of

building a body of work, of building intellectual property, of building a platform that people

are literally obsessed with and will pay any amount of money to be close to. So AI is here to stay,

whether you love it or hate it, whether you

use it or you don't use it, whether you're boycotting it or you're embracing it, it's here.

And people are using AI every single day to write Instagram captions, to write podcast scripts,

to write sales emails, to write entire books, which horrifies me,

but that's a whole other conversation. But the thing is, when people are using AI and chat

GPT to write scripts that they then read, we know they're doing it. Like tell me you cannot

look at a post and you're like, oh my God, I see that chat, JBT wrote this. I know this person used AI. I know because of the lack of energy in it, the lack of soul in it, the lack of aliveness. Because it's not a human being, right? It's a robot. Even if you program your AI to know you and to write like you and you

tell it who you are and what you stand for and what you do, it's still never going to be you. People can feel that through a screen, believe it or not. And I know that the second I see that I lose trust in somebody, the second I see that I'm bored and I'm moving on, I get a feeling in my body and I just move on. And it's not just me. It's everyone that I talk to. It's every single

client that I've worked with. I get a feeling in my body and I just move on. And it's not just me. It's

everyone that I talk to. It's every single client that I've worked with. It's every single

post that I see online when people are complaining about it. So it's a real problem. But it's also a

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