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Fat Mascara

Why Hotels Smell So Good with Caroline Fabrigas

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 30 June 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Let's go behind the scenes of Scent Marketing Inc., a company that creates immersive, ambient fragrances for hotels (1 Hotel, Auberge Resorts, and more), cruise ships, spas—even the Museum of Ice Cream! Company CEO Caroline Fabrigas explains how resorts use their HVAC systems for scent diffusion; which functional fragrances affect your mood; and why woody notes like cedar and sandalwood are timeless. Plus, we talk about her aroma design studio, ScentFluence, where she sells home-fragrance goodies, including diffusers with hotel-scented oils and candles inspired by her favorite yoga poses.


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Transcript

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0:00.0

Hey, everyone. It's fat mascara. I'm Jess. I am Jen. Hi, welcome. We are doing another

0:13.9

major, major interview today. It's with Caroline Fabregos. She is the CEO of scent marketing,

0:21.1

scent marketing ink. We say scent marketing ink. I don't know if you have to say the ink.

0:25.8

I'm so excited to talk. I feel like the last few fragrance. We did some solo interviews.

0:30.4

And how much fun do we have when the two of us get together with another fragrance officianado?

0:35.2

I just feel like my like my whole body lights up. I feel like you light up. And obviously,

0:40.7

this is Caroline's passion. And she is such an expert, not just in fragrance, but bringing fragrance

0:47.4

to the public when they don't even realize that they are experiencing fragrance in a way that

0:52.2

is completely immersive. Now you'll hear me talk about this early in the conversation with

0:56.4

Caroline. But I brought this hand selected this for our listeners because I knew you guys were

1:02.9

going to love this. It is the intersection of fragrance, science, emotion, interesting marketing,

1:10.5

cool, weird social trends. It is like a total explosion of all of that. So Caroline is a business

1:16.8

person, but she is so much more than that. And she understands how all these things come together.

1:21.3

And I think you guys are going to take home some practical tips and also hopefully just

1:25.1

find her work super inspiring and enjoyable. All right, let's get into it and meet Caroline.

1:35.4

Caroline, I'm so happy that you made it to Fat Mascara. This is awesome. I am like,

1:41.3

this is what I was waiting for because I just, you're touching on so many things that the Fat

1:45.2

Mascara family is obsessed with. Sent home space, science, branding, emotion. Oh my God,

1:52.7

but I got to ask in your home right now, what does it smell like? Oh my gosh. What a great question.

1:57.2

What do you have going on? Well, I'm thrilled to see you and so happy to be with you today.

2:03.6

In my home, when you walk in, it is really whatever I'm working on at the time that you're going to

2:08.8

smell. I have always in test. And the best way to test is in my own home in a real-life situation.

...

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