Okay, okay, everyone. Welcome to Fatma Scara. That best of. The best of on a Monday. Hi, everyone. I'm Jen Sullivan. I'm Jessica Matlin. Okay.

You know how this works. We're running down the best of Fatma Scara. So you don't have to. So we're talking to today.

Drunk Elephants Founder Tiffany Masterson. Okay. Oh my gosh. Since this aired in June 2019. So what is that? Four years ago? Oh my gosh.

It has become. I don't have like the exact numbers because we have many platforms and it's hard to figure it all. But like this is like one of our top, top episodes. Like I'll just log in every now and then. And I'll be like, why is everybody listening to it this week?

Why is everybody listening to it again this week? And now we have it here siloed out for you without any other clutter. Just Tiffany all by herself. She is the Founder and Chief Creative Officer of Drunk Elephant LLC. Maybe you've heard of it. So interesting is that I remember Jess and I reported on when she say to acquire Drunk Elephant for a cool $845 million. That was just months after we had spoken to Tiffany. So in this interview, you'll hear she alludes to, you know, or we allude to the rumored sale of her

company and just know that behind the scenes, this was absolutely going on at this time because at the end of the summer, she announced that big news. So congrats to her on that. I also like that she talks about what clean means. And this was, you know, at this point, people were really starting to get obsessed with the word clean. This was like the height of the clean skin care craze. And I really think this was also before a little bit of like the clean skin care. I don't see people before people started kind of digging into it.

It was when people were just blindly obsessed with the word clean, but she actually unpacks what that means. And she had some very surprising, I think quite like analytical, took a more analytical approach to the word clean. And I think some people would expect.

And then she also talked about kind of on the same tip, how she manages social media controversies and how people kind of come at the brand. I mean, when you're when you're really big, people are going to take some, take some swing that you.

Well, that's still more relevant than ever. So I feel like it's, I don't know, like it's like the fight club with beauty brands, like this founder versus that founder and this ingredient versus that ingredient.

But her brand to your point, you know, she was like the first really big, very public, like clean brand. Yeah, she put a stick in the ground.

Yeah, and that's where people started getting a little bit like, but you're not this, but wait a second, you said, you know, like where people started to get very ingredient obsessed and a bit know what all this and really started to educate themselves a lot about skincare and do it all online.

So it's a really interesting point, not just for her brand, but also for the beauty business. So very exciting interview. Yeah, I love doing these best stuff. It's like it's like revisiting you forget when the trends occurred and came and gone.

And we've been tracking the culture for seven years. So it's like, we love this little time capsule. I love that we're doing this. All right, enough of us.

Well, you'll hear us again when we talk to Tiffany, but let's get into the interview.

Welcome Tiffany. Welcome. Thank you so much. I'm so excited to be here.

You also have a reputation is like the nicest person in beauty. All the research I was doing on you beforehand was like, she's so great. She exudes warm vibes.

That's really sweet. I'm getting I'm getting all the warm while I know you've had a crazy busy week. So I have to thank you for coming in.

We're going to talk about why you're so busy. But first, let's back up a bit. How did you become the skincare guru?

Oh, I don't I wouldn't call myself a guru. I she's humbled. I wouldn't describe myself as a guru, but I'm an authority, a figure a curious.

I'm like a private investigator by heart. I want to figure things out. You know, like I love riddles. I'm a consumer.

And I got interested in ingredients and skincare. I was selling this little bar cleanser on the side, one of my kids were babies and from Malaysia, right?

It was from Malaysia. And it was just this it was kind of this bar and it had this these weird directions.

...