Why Gold Time & Past Database Should Be a Priority for Loan Officers
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 18 December 2023
⏱️ 23 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White is joined by Kristin Simpson, the Queen Bee of the Mortgage Marketing Animals.
They discuss the concept of "gold time" in addition to the commonly known "green time" and "red time."
Carl shares a unique marketing strategy involving sending personalized magazines to past clients, and Kristin offers her expertise in helping loan officers overcome challenges and develop actionable plans.
Tune in to discover valuable insights and ideas for success in the mortgage industry.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | Hey, gang, Carl White here broadcasting here in the studios today at the secret headquarters of the Mortgage Marketing Animals. |
| 0:15.2 | And you're listening to Loan Officer Freedom, number one podcast in the world today for loan officers. |
| 0:21.6 | And Kristen, I feel like I need to change up that intro. |
| 0:27.8 | I don't know what other awesome thing other than being number one. |
| 0:31.0 | I mean, that's, that's like pretty cool, you know. |
| 0:33.6 | I mean, you just have to go with number one. |
| 0:35.1 | If you're number one, you got to, you got to start with that. |
| 0:37.4 | It's hard to beat that. So I'm joined today, as you can tell by Miss Wonderful herself, |
| 0:43.1 | the Queen be around here, Ms. Kristen Simpson. And how's everything up there in Great Pennsylvania today? |
| 0:50.0 | It is cold. It is 40 degrees, well, 37 degrees right now. But that's all right. It feels like Christmas to me. It feels like the holidays. |
| 0:56.6 | Yeah, it's hard to feel like Chris. I'm sitting here with a pair of shorts on. So it's, yeah, down here for it. All right. So our topic today is, Kristen, you're going to be my ducky. Do you know what a ducky is? |
| 1:11.6 | I do not. |
| 1:12.6 | Should I be nervous? |
| 1:13.6 | No, no, no, not at all. |
| 1:15.6 | I'm always respectful. |
| 1:18.6 | So it's, so here's what a ducky is. |
| 1:21.6 | So a ducky, so in software engineering, when they, and I was just talking to somebody the other day and they |
| 1:31.1 | taught me this. I love this. So in software engineering, when they get stuck on something, they, |
| 1:40.0 | so this person tells me, it makes perfect sense. They got like a little rubber duck. |
| 1:45.1 | Okay. |
| 1:45.8 | And they stick this rubber duck up on their table, kind of eye level, |
| 1:52.0 | and they explained the problem to the rubber duck, as if it was real, |
... |
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