Why Giving Away Content Works So Well | A Meeting With AllThingsPup

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 2 October 2017

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

This meeting I had with a popular San Diego dog trainer, Kaelin Munkelwitz, founder of AllThingsPup perfectly embodies why giving away your content for free ultimately drives a business in the long run. By beginning to produce content and information, she became a trusted resource in her space, driving more clients to send inquired to her. If you're having some trouble wrapping your head around giving away content for long term growth, this is the one to listen to <3

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	I've been up until now selfish with the content.
0:11.3	Like, oh, I don't want to give too much information out.
0:15.3	Because every single dog that I've worked with, I've seen results.
0:18.6	100%.
0:19.6	It's incredible.
0:20.6	No.
0:21.6	I hadn't wanted to give out that content.
0:24.8	And then, I've been saying to you, you thought it was a secret sauce?
0:28.0	Yes, exactly.
0:29.0	So I'm like, if I'm going to give this out for free, why would anyone hire me?
0:32.6	Why would anybody pay?
0:33.6	But it works the reverse.
0:34.6	$1.00 an hour.
0:35.6	It's all over the first.
0:36.6	After listening to you, I'm like, he gives out everything.
0:40.7	And people still, he's giving you everything you need.
0:44.1	People still want to work with you with their unique business.
0:46.8	Sure, because there's always, that's right.
0:48.4	As much as you've learned, there's still the nuances of the details.
0:51.6	Exactly.
0:52.6	Exactly.
	...

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