This is the Gary V. Audio Experience.

Because we're gonna be legends!

For me, I'm only interested in one thing.

I'm only interested in the thing that is binding us all together.

No matter what you do in this room, no matter what your profession is,

an entrepreneur, work for an agency, designer, developer, no matter what you do.

Always and forever, our job is to tell our story.

And that is never going to change.

The way you make real money, the way you make real impact.

The way things get changed is by great storytelling.

It's always been that way, and it always will be that way.

Because I don't know if you guys heard, but we're fucking human beings.

And that's what we like. Right?

And this is important. It's important for you to think about what I just said there.

Because really, we need to reverse engineer what's actually happening.

And that's what I spend my time doing.

Not knowing how many of you know me, my whole career is predicated on reverse engineering.

What I think is gonna happen in next 24 months, because that was still practical.

Right? Yes, I know we're all gonna be robots eventually, but that's 40, 60, 80 years out.

I'm worried about 24 months out.

And my biggest problem right now, in general, is that I feel that the far majority of people,

businesses, organizations, media companies, all across the board, are storytelling like it's 2007

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