Welcome to the Colin and Smear podcast.

We're starting this off by talking about podcasts and why every YouTuber seems to be starting one.

So we just made a YouTube video about this actually, and it's really fascinating that a bunch of video creators are moving over to make audio content.

So we had to look into it, and we actually even went to a panel at South by Southwest

about the rise of podcasts,

and we've been listening to a lot more podcasts,

and now all of a sudden,

even our favorite YouTube creators

are starting their own podcast.

So it's like really feels like we're at the beginning

of this podcast revolution. And for us, considering that we are

YouTubers who now have a podcast, we wanted to do our own research and understand what are

the advantages of a video creator to now move into the audio space? Yeah. And the reality is that

audio content has actually been around forever, right?

Like the radio, like when you even look back, the radio was where storytelling was happening.

And if you even go further back, it was just word of, yeah, it's word of mouth, right?

So like hearing stories through audio has been around forever.

It's just the distribution platforms now are more

available. Like, I listen to my podcasts on Spotify. Yeah, and I listen on the iTunes app. And Apple has a

podcast app on every phone now. So like the distribution of audio is much more accessible than it

ever has been before. Yeah. on a mass scale. And I think

also one thing, you know, we always talk about and when you talk about advantages of audio is,

...