Hey, what's up everybody? Welcome to this episode of The Colin and Samir Show. Today, we're up in Mountain View at Google I.O. And last week, I was in New York at YouTube Brandcast. Both of these events inform us about the future of the internet. I'm sitting here. My mind is kind of blown. Yes. To be honest.

So we're going to walk you through what we learned at both of these events, how it pertains to what's happening with creators and YouTube and what it means for the future of the

internet. All right, we have a short time in this room, so we're going to dive right in.

All right, so let's start last week, New York City Brandcast.

This is like YouTube's Coachella, although YouTube...

I think Coachella is YouTube's Coachella.

Yeah, Coachella is YouTube's Coachella.

What I mean is like this is a major moment for YouTube where they bring a bunch of creators

on stage and they make announcements about what's happening on YouTube to a room full of advertisers.

I think one of the most striking images from that time was Neil Mohan in Times Square with

Welcome to the YouTube era on the billboard.

Yeah.

So what's important there of why does it say welcome to the YouTube era?

If you don't have context,

what this week is all about in New York City is upfronts. Upfronts are where TV networks would come forward and still do to this day come forward and present their next slate of programming

to advertisers to get buy-in from advertisers. And they often do it with some of their biggest stars from their shows.

Exactly.

Like, if you listen to the Friends cast talk about Upfronts back in the day,

like they were the big celebrities at Upfronts in the 90s.

So they would stand up and talk about the next season of Friends,

and then advertisers would go, you know what?

I'm going to buy a full year of advertising on the network. So historically, YouTube has mostly put forward

...