Mark Rober's $60 Million Dollar Experiment

The Colin and Samir Show

Colin and Samir

Business

4.9 • 703 Ratings

🗓️ 13 May 2026

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of the Mark Rober cinematic universe. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	There are probably 10,000 good reasons to start a YouTube channel to make content.
0:05.0	There's only two bad ones. And the bad ones are Hollywood.
0:08.0	That industry, for a long time, kind of put off YouTube.
0:13.0	But now, you know, we do see you on Netflix.
0:16.0	Creators weren't production studios and you brought these professionals in who are like,
0:19.0	this is how you make content. The audience smelled it out so quickly. But now we got Scott. What does this guy have? Yeah, what do I do? It's nice having just like a bulldog where it's like, this is a thing, that's a problem. Make it go away. Like, fix this. For the first time in 15 years, we finished a video two days before we're going to upload. Whoa. That is crazy.
0:37.8	Scott's good.
0:38.3	Scott's good.
0:39.2	Yeah.
0:39.6	To capture someone's intention feels harder than it's ever been.
0:43.6	We test all sorts of thumbnails.
0:45.5	And the ones that win are where...
0:47.4	Can I tell the rat story?
0:49.5	I'm going to tell it anyways.
0:50.3	Yeah, tell it anyway.
0:51.1	Figure out that.
0:53.7	Yeah. Thanks to Shopify for sponsoring this episode.
1:00.6	More on them later.
1:02.0	Mark and Scott, welcome to the show.
1:03.7	Great to be here.
1:04.8	Yeah.
1:05.3	Excited to be here.
	...

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