Sirius XM Podcasts.

This episode contains explicit language, including right here at the start.

Well, my friend, Cracker Barrel apparently is going woke. These bastards don't learn.

Earlier this year, the Cracker Barrel restaurant chain

began making some changes in an attempt to attract new customers.

They evolved the menu and remodeled some stores.

The internet had thoughts.

And my Cracker Barrel, it looks like HGTV came in there and redid the whole thing. Anybody from Cracker Barrel, it looks like it, like HGTV came in there and redid the whole thing.

If anybody from Cracker Barrel, even if you're the busboy at Cracker Barrel and can deliver this

message, stop this immediately. I hate it. I absolutely hate it. Absolutely not. Put that shit back

right now. Cracker Barrel continued with its remodeling plans, despite the online grumbling. On August 19th, the CEO, Julie Messino, went on Good Morning America to address the response. What's important is things that people love about Cracker Barrel, the soul of Cracker Barrel's not changing. The rocking chairs are still there. The fireplace is there. the peg game, all the things that make Cracker Barrel, Cracker Barrel, the vintage decor, it's still there,

and it's working. The results affirm that we're headed in the right direction.

Later that same day, though, the company announced another change, one that would spark a dumpster

fire of epic proportions. They were changing their logo. People went nuts. I'm more than mad.

If something ain't broke, don't fix it. I feel so alienated from Cracker Barrel, and I'm not the

only one. The new logo ditched the image of an old man in overall, sitting on a wooden chair,

leaning against a barrel. And it changed the old-timey font to something more clean and modern. They just took out every element of character that the logo had. Even the character himself and the barrel. It's just really sad. And no one likes it. Not a single person. The next day, Donald Trump Jr. re-shared a post calling for CEO Julie Massino's resignation. It said she, quote, scrapped a beloved American

aesthetic and replaced it with sterile, soulless branding. The post tied the change to her, quote,

DEI regime. Trump Jr. added, WTF is wrong with Cracker Barrel. From there, the posts were

relentless. It's a very bad move. It is getting rid of historic IP in favor of something absolutely and ridiculously generic.

Here's the thing, Julie, miss new CEO from Cracker Barrel.

Your new logo, it sucks.

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