Why Didn't Our First Launch Go Well?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business, Small Business, Getting Started, Passive Income, Business Advice, Business Strategy, Marketing, Podcasting, Online Entrepreneurship

4.9 • 636 Ratings

🗓️ 31 May 2018

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this episode of AskPat, we're talking to two people—Michael Allen and his partner Ri'keam Kenebrew, of 2023 Vision—a business with a YouTube channel that helps people create music videos. Recently, they validated and launched an online course . . . but it didn't go so well. How can they make their next launch more successful? If you want to be considered for a coaching session, apply via the form at AskPat.com. Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:02.5	AskPath.com.
0:08.2	What's up, everybody?
0:09.2	Patlin here and welcome to episode 10018 of Ask Pat 2.0.
0:15.1	This is a show where entrepreneurs call in and I coach them through whatever problems they might
0:19.2	be having in their business.
0:20.2	And today we're going to be talking with two people, Michael Allen and his partner,
0:23.6	Rakeem, who own a business and a YouTube channel helping people create music videos.
0:28.8	That's their specialty.
0:29.8	That's their superpower.
0:31.4	They create music videos and they teach others how to do it too.
0:34.6	And you know what happened?
0:36.1	They launched a product and it didn't go so well.
0:39.0	It didn't go according to plan. They even validated this product and had sales up front, which
0:44.8	basically tells you, yeah, people want this, but then they launched it for real and it did not work
0:50.1	like they had hoped. So I'm going to coach them through that process, which will hopefully
0:54.9	coach you through the process too. And again, thank you to Michael and his partner, Rakeem,
0:59.8	for allowing us to kind of dissect what's going on here. And hopefully this can be a win for
1:03.7	everybody, not just Michael, Rakeem, and myself, but for all of you listening as well. And if
1:07.8	you haven't stumbled upon this show before, I'd ask you really
1:11.5	politely, please subscribe to the show if you haven't already, because this is what we do here.
1:16.6	Sweet. Okay, now let's just dive right into the coaching session with Michael and Rakeem. Let's do this.
	...

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