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Marketplace All-in-One

Why default settings are important to a search engine’s success

Marketplace All-in-One

Marketplace

News, Business

4.51.4K Ratings

🗓️ 30 October 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

It was declared the winner of the search-engine wars way back in 1998. Fortune magazine said the company was poised for much bigger things. That company was, actually, Yahoo. As it turned out, that prediction didn’t age well. Of course, Google is the real winner of the battle for search engine dominance. How it got there is the subject of the U.S. Justice Department’s antitrust case against it. Google has just started mounting its defense as the 10-week trial nears its end. Much of the case hinges on the question of default settings on tech devices. Marketplace’s Lily Jamali spoke with her colleague Matt Levin about the role of those settings in the government’s argument.

Transcript

Click on a timestamp to play from that location

0:00.0

What we're learning is the most important antitrust case of the century enters its next

0:06.8

phase.

0:08.0

From American Public Media, this is Marketplace Tech, I'm Lili Dramalli.

0:21.4

They were declared the winner of the search engine wars way back in 1998.

0:26.6

Fortune Magazine, saying the company was poised for much bigger things.

0:31.2

That company was actually Yahoo, and turns out that prediction didn't age all that well.

0:37.8

Of course, Google is the real winner in the fight for search engine dominance, and how

0:42.4

it got there is the subject of the US Justice Department's antitrust case against it.

0:48.0

Google has just started mounting its defense as a 10-week trial on the issue near its end.

0:54.0

Such as the case hinges on the idea of defaults, Marketplace's Matt Levin explained to

0:58.8

me how they figure into the federal government's argument.

1:02.4

So DOJ is saying that Google is paying billions of dollars annually.

1:07.4

The New York Times actually just reported 18 billion annually to Apple specifically.

1:13.8

Wow.

1:14.8

Yeah, it's a lot of money even for Google.

1:17.3

They're paying all of that to be the default search engine on iPhones and on other devices.

1:24.5

And being the default search engine has allowed Google to basically eat an estimated 90%

1:31.0

of the search market.

1:33.0

And DOJ saying that's an anti-competitive practice.

1:36.6

90%.

1:37.6

That's huge.

1:38.6

Google now getting its turn to mount its case.

...

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