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Disruptors

Why ‘Content’ is NOT ‘King’ (& What Really is) [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 3 June 2021

⏱️ 11 minutes

🧾️ Download transcript

Summary

Does creating content make you feel inspired or overwhelmed? Rob doesn’t believe content is king, marketing is. Marketing is the single most important aspect in ANY business.   KEY TAKEAWAYS Repurposing is the queen. If you aren’t already repurposing your content then you are wasting time! Converting is key. If you aren’t converting sales, are you doing quality marketing and are you doing enough of it?   Content can only be king if you are using it as part of your marketing strategy. For example, showing a problem your ideal client has and bridging this content into a solution of yours, such as attending one of your webinars. BEST MOMENTS  “The single most important function of any business is marketing, audience is king, omnipresence is king, marketing is king”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

Click on a timestamp to play from that location

0:00.0

Two of the most common questions I'm getting asked at the moment is where do I buy my watches and where do I buy my gold?

0:06.0

People don't know this but I've invested in gold for

0:09.6

17 years if you go back to

0:11.6

1971 the birth of Fiat currency the devaluation of money

0:17.0

Money's gone down by 85% in value since then, but you could buy one ounce of gold for about 30 dollars

0:23.0

Which peaked to over

0:25.2

1500 dollars

0:26.6

Gold is a great defensive asset class

0:30.1

Gold is a great hedge against the matrix in the system

0:33.0

It's a great hedge against inflation and I've finally found someone who I am now partnering and has become a sponsor on the show

0:39.5

And that is Josh Saw of the pure gold company

0:43.3

He has a special offer where you can get a complimentary investor guide and book an appointment to get your own private consultation

0:50.5

at pureheifengold.co

0:53.4

forward slash rob hyphen more I buy my gold from this company

0:57.9

So if you'd like to just buy the gold or get the investor guide go right now to pure heifengold.co

1:04.3

forward slash rob hyphen more big shout out to the pure gold company for collaborating and sponsoring this episode

1:13.4

Content is the rook repurposing is the queen, but something else is the key

1:19.0

Marketing is the king

1:21.6

Hi, it's Rob more here. So they say don't they the content is king

1:26.3

Really really? Let me ask you this do you have not enough content or do you have loads of content on your hard drive?

1:35.6

Does content make you feel inspired and energized or overwhelmed as fuck?

1:42.0

So I don't think that content is king

...

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