People are much harder to sell these days. I think people are way less trusting, way more skeptical.

Like what do you see? Well, yeah, so the book is the new model of selling, selling to an

unselfgeneration, co-author with a good friend of mine, Jerry Acuff, who owns a sales

consultant firm on the East Coast.

And the reason why people are so skeptical and they lack trust is because as a society we have become

conditioned to be marketed and sold to all the time right so like you wake up in

the morning besides going to the bathroom what's the first thing you do?

I'm going to look on my phone.

You get on the phone, your social media, right?

And you see what?

You see ads trying to sell you something, right?

So automatically it starts right when you wake up. You go into your kitchen, I don't know, you get

some coffee, whatever you do, you turn on the TV, you see commercials, trying to sell you something,

you get in the car to come to work, turn on the radio, you hear ads trying to sell you something,

you drive down the road, you see billboards trying to sell you something, right?

You get to your office, you probably get back on social media and your aunt is, you know, pitching her latest, greatest... your

office you probably get back on social media and your aunt is you know pitching her latest

greatest MLM opportunity so constantly being sold to all the time so as a society

human beings we built up these defensive mechanisms in our brain that as soon as we feel

someone is trying to sell us something it's like we go into this fight or flight

mode right where that wall of resistance comes up.

So that's why we live in a unsellable generation.

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