You're the one that comes up with the price,

and you're the one that tells us the marketplace,

here's how much I charge.

Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

And here's your host, Dan Locke.

Your competition does not set your price. You do.

Today, Dan dives deep to explain why you should not look to your

competitors to set your prices. Now here's Dan. Your competition does not set your prices.

You do. You do. Nobody is pointing a gun to your head and say, that's how much you can only charge.

Nobody does that.

You're the one that comes up with the price.

You're the one that prints the price

or puts the price on your website

and you're the one that tells the marketplace,

here's how much I charge.

That's why I hate looking at, like people say,

oh, I gotta do my, it's funny, one time I was on a,

...