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The Speaker Lab Podcast

Why Coaching Will Transform Your Speaking Career [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 18 October 2022

⏱️ 39 minutes

🧾️ Download transcript

Summary

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

For Episode 416 of The Speaker Lab Podcast our Director of Student Success, Maryalice Goldsmith, and our Elite Concierge, Katie Campbell, are continuing the conversation from Episode 414 (Check it out!) and taking a closer look at how to maximize coaching and get out of your own way! During their first episode together, they reviewed marketable assets that every speaker needs, and intertwined into each of those was the support that a coach can provide through the process. This week, Maryalice and Katie are back with a closer look at the benefit of coaching and how it can help you take things to the next level.

Maryalice and Katie highlight the grit and courage it takes to take on speaking full-time and how to intentionally prioritize each step on the journey to making an impact with your message. Katie shares some of her personal journey to the stage, and what she’s learned about focusing on her passion and serving her specific audience. There’s something here for every speaker in any season!

Here's what you’ll learn from this episode:

  • Why your message can’t help everyone
  • Why narrowing your focus creates more opportunity
  • How do you define expert?
  • Why clarity in your language matters so much
  • Talking about what lights you up
  • Combining strategy and storytelling
  • And much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speaklab.com slash marketing and we'll see you there. Hey, what's up, Frank? Grant Baldwin

0:50.3

here. So glad to have you here with us for another awesome episode of the speaker Lab podcast. Now, one of the best parts of our student experience here at the Speaker

0:57.6

Lab is the coaching that is integrated into our programs. And our team has the experience

1:01.9

and expertise that it takes to help our students gain confidence, clarity, and follow that

1:05.9

clear path to their own speaking success. And so during our Coach's Corner podcast series, you're going to have the opportunity to hear from our director of student success, Mary Alice Goldsmith, and a member of our coaching team. So whether you are at the very beginning of your speaking journey or a well-seasoned veteran in the industry, regardless, our coaches are meeting you where you're at and equipping you to take you to the next level. So I'm going to

1:27.5

hand the mic over to them and I know that you're going to love hearing from our coaches. So

1:30.9

let's get right into it. Enjoy. Hey, everyone. I'm Mary Alice Goldsmith, director of student success

1:37.6

here at the speaker lab. And today I am joined by our elite concierge and coach Katie Campbell.

1:44.0

Super excited to have her today on the

1:46.3

Coach's Corner series. We are going to deep dive on how to maximize coaching and get out of your

1:53.6

own way. Big topic, important topic, and I'm super excited to go over this with you, Katie. How are you today? I'm good.

2:02.9

Thanks so much for having me. Yeah, I'm excited to be here with you. And, you know, Katie is on the

2:08.3

front lines, as I call it. As soon as students sign up for one of our programs, they are

2:14.2

literally punted to Katie. And Katie does such a great job of welcoming our students and

...

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