How to Build an Unstoppable Brand with Chris Ducker

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 25 October 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chris Ducker is an entrepreneur extraordinaire who has coined the term “Youprenuer” and is on a mission to help others build successful personal brands that build thriving businesses. His wealth of experience and knowledge make him an expert in brand development, and for Episode 417 of The Speaker Lab Podcast he’s back to give us the inside scoop.

Chris shares insights on building reputation, finding a solid network, building a team around you, and why mindset always matters. We’ll also discuss the risk of burnout, how to prioritize while trying to grow, and what it looks like to build something that wholeheartedly represents you. Chris has a passion for coming alongside others who are ready to level-up and take the leap into building something that can stand the test of time.

Join us for a candid conversation on the sales and marketing side of finding success in your niche of the speaking industry. Chris shares what has worked for him, what didn’t, and how you can use his experience to build an unstoppable personal brand.

Here's what you’ll learn from this episode:

How to balance the grind of building a brand and living out your passion
Why your reputation matters when you’re building a brand
Why you must do a gut check
How to find your focus and when it’s okay to shift
Why your “yes” is a commodity
How the pandemic shaped building a brand for the future
And much more!

Episode Resources:

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.4	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:45.4	Hey, what's up, Frank? Grant Bolden here. So glad to have you here with us today for episode
0:52.7	417 or 17, for those you keep in score at home of the Speakag Lab podcast. Now, today I'm going to be joined by my good friend, Chris Ducker. Chris and I, we've known each other for a long time. He's been on the show a couple times before. And when it comes to building a personal brand, he is the expert. So he's going to be joining us to take a closer look at the idea of the youpreneur and what it looks like to building a personal brand. He is the expert. So he's going to be joining us to take a closer
1:11.7	look at the idea of the youpreneur and what it looks like to build a personal brand.
1:15.9	Now, Chris really credits the growth of his career to his reputation, what he's known for,
1:19.5	and his network. During our conversation today, he's going to be sharing how these components
1:23.4	have grown and developed over the years to create something that ultimately centers around
1:27.8	what he represents and how that is ingrained in every single project that he's a part of.
1:32.6	Chris is also going to walk us through the balance and building a brand, how to stay in your
1:36.0	zone of genius, when to build a team around you and why mindset always matters. He's also going to
1:41.5	be sharing more about why you have to stick to one thing at a time and how to avoid burnout. Chris is an absolute wealth of knowledge. He's going to be touching on so many different critical components of building your brand, thriving as an entrepreneur, and what it takes to find your own success in the industry. He's also going to be giving the inside scoop of an upcoming free training that he is hosting. We're going to have a link for you to participate in that. I know you're going to love this episode. So let's get right to it. Here's my conversation with Chris Ducker. Enjoy. Hey, what's up, Frang, Baldwin here? Welcome back to the speaker loud podcast. Good to have it here with us today. Today I'm joined by my dear, dear friend, Mr. Chris
2:17.8	Ducker. I was looking earlier, man. This is your fourth time on the show. We just passed the
2:23.5	400 episode mark. And so, you know, every 100 episodes or so, we'll bring you back in there.
2:30.0	And so it's like a centennial celebration every time I come back. It is. I think that's accurate. Centennial. That would be right. Every 100. Yeah. Okay. I was going to check your math there for a second, but that sounds close enough. I'm going to trust you. Chris and I've known each other for many, many years. He's a phenomenal speaker, phenomenal human being. He's also one of the go-to people that I know whenever it comes to building a personal brand. And so that's what
	...

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