So look if you're in the business of getting people's attention meaning you're on camera you're writing you're talking you're speaking you're selling if that's your business the one kiss of death for you is to be boring. You cannot be boring. Anything but be boring. Where did

this topic come from? Yesterday I'm doing my private monthly webinar with 75 entrepreneurs

from around the world and they ask me questions we go for 90 minutes.

One of the guys is talking about starting his own podcast, starting his own YouTube channel.

While he's talking about this I start asking him crazy questions.

I said so tell me what is the craziest opinion you have?

What are your thoughts about this? What are your thoughts about that? And he's giving me his

up. Well, I'm like, yeah, maybe. Okay, that's interesting. And I'm listening to him. I said, look, if you're trying to make it on TV,

YouTube, if you're trying to make it on the screen, if you're trying to make it on writing,

if you're trying to make it on audio, you cannot be boring. Think about personalities out there, by the while I'll explain the difference between running a company that is repetitively boring same system and I'll talk about personality.

If you think about it, Jeff Bezos, you want Jeff Bezos's interviews, many of them people may say he's boring, right?

Oh my gosh, he's so boring to listen to his interview.

And here's also a guy that's built a company that has turned into a behemoth of a company based on repetitively doing the same thing over and over and over and over again.

But they have mastered the system and they're not bored to do the same thing over and over and over again because if you get too creative with the system, you may lose your business.

But he may be boring as an individual and it doesn't serve him on camera.

Now watch another one here.

Elon Musk, you ever seen an interview with Elon Musk?

He says the most random things.

I'd like to die on Mars, just not on collision.

What do you mean?

He wants to live there and die on Mars. Now who says

things like this right you're gonna die on Mars? If you look at people on a

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