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This is the time of year that all of us are thinking about our goals for working out, for business, for parenting,

all those different areas and categories of her life.

So we go out and, you know, we hear that your wife or her husband wants to start working

out.

So we go buy them some brand new, beautiful Nikes.

And we, the other person, you know, they open up the box and look in and see these Nikes and

are like, yes, the ones I wanted.

I know that these are probably going to really motivate me to run faster in them.

And so we start to hope that, you know, the things that we buy, the things that we put on are going to motivate us and get us in the mood for doing hard things.

But we all kind of in the back of our minds know it's hard sometimes to be in the mood.

And if you have a track record of falling off the bandwagon

and working out or doing these other hard things,

we kind of have this sinking feeling that this is going to be short-lived.

Yeah, the world actually has a track record of falling off the bandwagon by January 19th.

We actually did a whole video on this. We can link it here. But it's it's tough.

People just don't stay motivated and why not. Why do people not stay motivated?

Well, people are looking for this magic pill that they take or put on that will motivate them. And motivation has almost been like this

magical word or formula that we could just like, you know, do this thing and then all of a sudden

we feel always like doing the hard thing. And it's not quite set up like that. Motivation is

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