Why Business Is A Game of Margins, Not Volume – How To Sell High-Ticket Products & Services

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 5 March 2019

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

What do you consider high ticket if you’re selling something? Ten grand? One hundred grand? Half a million dollars?
It really depends on your comfort level. Some people might say $3,000 is their comfort level.
What I’m going to share with you today applies from as little as $3000 to as much as a million. The strategies and tactics for selling high-ticket products and services still apply to this entire price range. Some of the reasons for these tactics are ones that you might not be aware of.
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Transcript

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0:00.0	Hi, this is Dan Lockett.
0:07.0	Welcome.
0:09.0	Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.
0:18.0	He's helped millions of people to move past the mental barriers that were holding them
0:24.2	back from stepping into their power to become a better version of themselves and live a kick-ass
0:31.2	life.
0:32.5	I know this firsthand as I'm Jenny, Dan's wife.
0:43.6	And here's your host, Dan Loc. Is it better to sell more items for less money and have more customers or sell less but charge more? Today Dan shares
0:50.8	why selling higher ticket items to less customers is better for everyone involved.
0:56.3	Now here's your host, Dan Locke.
0:59.8	If you want a whole new way to increase your value to the world while earning a lot more money in life,
1:07.1	go to www.unlocketbook.com and that is www.un-O-C-K-I-T-B-O-O-K.com and get a copy of my new book.
1:21.6	Within Unlocket, you'll discover a set of unique strategies to building personal wealth in ways you have never imagined.
1:30.0	Again, go to www.unlocketbook.com.
1:33.8	How to sell high ticket products and services?
1:37.0	How to sell high ticket products and services?
1:39.4	Question number one, what would you consider
1:42.6	as high ticket for you?
1:45.0	Just y'all the number.
1:47.0	10 grand?
1:48.0	10 grand?
1:49.0	100 grand, 100 grand, okay.
	...

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