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Bold Names

Why Bilt’s CEO Wants You To Pay Your Mortgage With a Credit Card

Bold Names

The Wall Street Journal

Technology

4.41.4K Ratings

🗓️ 14 February 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

Bilt Rewards founder and CEO Ankur Jain took inspiration from American Express’s rewards programs when his company began offering people loyalty points for paying monthly rent. Now, he wants to add homeowners to his customer base by allowing them to get rewards points for their mortgage payments. What does that mean for Bilt’s business, and for its relationship with Wells Fargo over their co-branded credit card? And how could it affect the customers who’ve flocked to the card to earn points? Jain spea ks to WSJ’s Christopher Mims and Tim Higgins on the Bold Names podcast. Check Out Past Episodes: Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'  Salesforce CEO Marc Benioff and the AI ‘Fantasy Land’  Why Elon Musk’s Battery Guy Is Betting Big on Recycling  The CEO Who Says Cheaper AI Could Actually Mean More Jobs  Let us know what you think of the show. Email us at [email protected] Sign up for the WSJ's free Technology newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Americans love using their credit cards, the most secure and hassle-free way to pay.

0:04.0

But DC politicians want to change that with the Durban Marshall Credit Card Bill.

0:08.0

This bill lets corporate megastores pick how your credit card is processed,

0:13.0

allowing them to use untested payment networks that jeopardize your data security and rewards.

0:18.0

Corporate megastores will make more money and you pay the price.

0:22.1

Tell Congress to guard your card because Americans lose when politicians choose. Learn more at

0:28.1

guard your card.com.

0:32.3

Encore Jane is a serial entrepreneur whose latest venture has become a darling for promising

0:37.3

something once only dreamed

0:38.7

of, earning loyalty points when paying rent. Anyone who is a credit card point officianto

0:44.6

has probably thought about paying rent with a swipe of a card. After all, for a lot of people,

0:49.9

it's their largest monthly expense. But most landlords don't actually let you do that.

0:54.8

Or at least they didn't.

0:57.4

And you know, it's funny because it's one of those things where you just, people have

1:00.5

totally taken it for granted.

1:02.1

And yet it's the one category that hadn't really been modernized to the way that the rest

1:06.9

of the payments ecosystem has evolved.

1:09.8

But the promise of built technologies, founded in 2019, was just that.

1:14.3

Since then, Jane has had a celebrity-filled marketing campaign across social media,

1:19.1

like this video with Martha Stewart.

1:21.1

You are also a built member.

1:22.7

I am because I pay rent and I earn points.

...

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