Bud Light recently came under fire for partnering with transgender influencer Dylan Mulvaney.

The company lost billions in backlash with, you know, even country stars speaking out,

people like Travis Tritt, Kid Rock, Bradley Gilbert did a concert recently where he took

Bud Light to task.

But you might ask yourself, why would Bud Light do this?

Does anyone honestly believe that Dylan Mulvaney, this transgender influencer, sits around

and drinks Bud Light?

Does anyone honestly believe that Bud Light's customer base like someone like Dylan Mulvaney?

How does this happen where a company like Bud Light would choose someone to partner

with, which is essentially giving their customer base the middle finger?

We'll talk to Will Hild, who's the executive director of consumers research.

He deals with this stuff on a daily basis.

Consumers research also launched something called wokula where people can sign up and find

out which companies are engaging and this kind of wok left wing nonsense.

They've also previously launched television ads taking companies like American Airlines

and Coca-Cola to task for their policies and going wok.

But we're going to talk to him about this Bud Light controversy.

Also, when did companies start getting so wok and why do they continue to ignore us as

a customer base?

Stay tuned for Will Hild.

Well, thanks so much for coming on the show.

It's the first time this is an important topic.

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