Why Being Salesy Hurts Your Chance of Profiting

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 22 March 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s episode is a GaryVee TV Classic. Whether you are trying to make money through monetizing your youtube channel, your Instagram page, your TikTok account or any other social platform, the key to selling anything on social media is to not try and sell. You need to provide value build trust with the online audience before you can really sell them something. If you throw too many "right hooks" the audience will learn how to duck. Focus on the brand and building a community that trusts you first, then you can go for the sale. Enjoy! Let me know what you thought.

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	Hey podcast, Joe from Team Gary here.
0:08.0	Today's episode is a Gary V. TV classic.
0:11.0	Where he discusses that the harder you try and sell something on social media,
0:15.0	the more difficult it becomes to make money.
0:17.0	Enjoy.
0:18.0	You were just mentioning the, let's call it the state of mind of a...
0:24.0	The psychology.
0:25.0	The psychology.
0:26.0	Yes.
0:27.0	So when you're in Facebook, you have a specific intention.
0:31.0	Yes.
0:32.0	Maybe this is the reason why commerce is not working over there.
0:37.0	Or maybe there is a great way to make commerce work there,
0:43.0	but it has to be aligned with the state of mind.
0:46.0	So could you say something about it?
0:48.0	You know the answer.
0:49.0	The way you stated my question just now makes me realize that you're thinking about this properly.
0:55.0	Everybody wants social to act like search.
0:59.0	You know when we search we have intent to buy often which is why it works so well.
1:04.0	Everybody wanted to apply Google AdWord logic against Facebook ads and it didn't work.
1:09.0	So you're absolutely right.
	...

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