Why and How to Diversify Your Revenue Streams with Dorie Clark
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 26 December 2017
⏱️ 36 minutes
🧾️ Download transcript
Summary
Do you know why and how to diversify your revenue streams? Our guest for today does and she's here to tell all. Dorie Clark is a marketing strategy consultant, executive coach, author and professional speaker who has 8 different revenue streams!
Today she shares how she evolved her business to include speaking and diversified to have 8 different revenue streams. We also touch on how she's built those revenue streams over time, how she's positioned them to all feed into each other and how you as a speaker can find and create other revenue streams to add to your business.
Whether you are just starting out or are a long-time veteran of the speaking world, you'll learn something new to enhance your speaking career in episode 165 of The Speaker Lab with Dorie Clark.
THE FINER DETAILS OF THIS SHOW:
- What is Clark's Law of Professional Speaking?
- Why and how to raise your profile to help your keynote speaking career.
- The three key components to being seen as an authority and recognized expert.
- What type of content is most valuable for speakers who want to raise their marketability?
- What is one of the most powerful forces in networking?
- How does she manage 8 revenue streams, and how long did it take her to develop them all?
- Which revenue streams should you add and when should you add them?
- Why speaking is tied to the economy, and how to ensure your bottom line is not.
- And so much more!
EPISODE RESOURCES
- Dorie Clark's website
- Dorie Clark on Twitter
- The Recognized Expert Evaluation Toolkit
- Entrepreneurial You, by Dorie Clark
- Find and contact potential gigs
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:45.1 | What is up, my friend? Welcome back to the speaker lab podcast. Grant Baldwin here. |
| 0:52.2 | Really do appreciate you hanging out with us. |
| 0:59.6 | Whether this is your first time tuning in to the show or you've listened hundreds of maybe nearly, |
| 1:04.4 | we're coming up on 200 episodes. We're getting there. We're getting there. But however many times you've listened, we do appreciate you being here, whether you're a brand new speaker, you're just getting started, |
| 1:08.5 | or your speaker who's been at this for maybe a couple months, couple years, maybe a couple decades. We really do appreciate you join us a lot here. We're going to be covering a lot that we're going to provide for you today. Before we get into it, let me remind you, if you haven't already, you definitely want to stop by free speakerworkshop.com. Free speakerworkshop.com. It is a free training that we do every single week, teaching you all about how to find and book paid speaking engagement. So if you haven't had the chance to check that out, again, we'd love for you to check that out, be a part of it. Again, you can go to free speakerworkshop.com, free speakerworkshop.com and check that out. All right. So today we are talking |
| 1:46.0 | with Dory Clark, who's the author of a new book called Entrepreneurial You, a really great book. |
| 1:51.5 | I'd encourage you to check this out. And so with Dory, we talk about how she evolved her business |
| 1:56.5 | to include speaking. It actually didn't always involve speaking. She actually started in some other revenue streams and then it eventually worked its way into speaking. It actually didn't always involve speaking. She actually started in some other |
| 2:01.3 | revenue streams and then it eventually worked its way into speaking. Let's talk about the eight |
| 2:05.9 | different revenue streams that she has in her business. We talk about how those revenue streams |
| 2:09.9 | have built over time and how they ultimately really feed each other. Kind of becomes this |
| 2:14.5 | environment where they're kind of feeding one another. And we also talk through how speakers should look for other revenue streams to add to their |
| 2:21.5 | business. So a lot of great information from Dory here on expanding beyond just speaking. So |
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