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Hey, it's Adam.

This is Rico Daily.

Yesterday we covered how TikTok can influence product trends, and today we're diving into

a cultural trend that dominated for you pages last week.

The world recently got some big news.

Emily got a bid from five new.

If you're on TikTok, chances are you were waiting for that update, because last week was

rush week at the University of Alabama, and TikTok turned into rush talk, with videos

from potential new recruits documenting every high and low of the week-long process.

But why did these videos take over TikTok?

Rebecca Jennings is a reporter who covers internet culture for the goods at box.

She recently dug into why Bama Rush videos went viral, and what it says about our society

as a whole.

She joins us now to tell us more.

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