TikTok made me buy it

Recode Daily

Recode

Society & Culture, Science, Technology

4.6 • 1.3K Ratings

🗓️ 18 August 2021

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

TikTok has a tendency to make products fly off the shelves. But then they flame out fast. Vox’s in-house TikTok expert Rebecca Jennings explains the phenomenon, the relationship between influencers and brands, and the inevitable pitfalls that come with a rapid rise to recognition. Read Rebecca’s story here. This episode of Vox Quick Hits was made by: Hosts: Adam Clark Estes (@adamclarkestes) and Meredith Haggerty (@manymanywords) Producers: Schuyler Swenson and Taylor Maycan Engineers: Paul Mounsey and Melissa Pons (Hemlock Creek Productions) Learn something new today? Rate Recode Daily and Vox Quick Hits ⭐⭐⭐ ⭐⭐ and leave a review on Apple Podcasts. Or, even better, tell a friend! Subscribe for free. Be the first to hear the next episode of Tell Me More by subscribing to Vox Quick Hits in your favorite podcast app. Support Recode Daily by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for this episode comes from LinkedIn.
0:04.3	If you're in sales, you know called calling is stressful, especially when all that effort
0:08.8	isn't even leading to sales.
0:11.0	It might be time to take a more informed approach.
0:13.9	The new LinkedIn Sales Navigator uses data to provide insights and recommendations at a
0:19.0	scale impossible for humans, unleashing seller superpowers and increasing revenue.
0:25.3	Right now you can try LinkedIn Sales Navigator and get a 60-day free trial at LinkedIn.com-trial.
0:32.7	That's LinkedIn.com-trial for a 60-day free trial.
0:38.0	Let LinkedIn Sales Navigator help you sell like a superstar today.
0:56.3	A year ago, President Trump tried to ban TikTok.
1:00.3	President Trump overnight issued a pair of executive orders, one that would ban this social media app TikTok
1:06.3	from operating in the U.S. if it is not sold by its Chinese own parent company within the next 45 days.
1:13.3	The report out yesterday says that China's bite dance is weighing selling part or all of its TikTok app due to concerns here in the U.S.
1:22.3	But the company responding, telling us, quote, there have been no discussions about any partial or full sale of TikTok.
1:28.3	President Biden has just issued an executive order revoking the actions of former President Trump that were targeted at TikTok and at WeChat.
1:43.3	Now TikTok has surpassed Facebook Messenger to become the most downloaded social media app in the world.
1:50.3	A lot of us might still think of TikTok as that lip-syncing app that teens can't get enough of.
1:55.3	But it's clear that TikTok has become an epicenter of internet culture, commerce, and even politics.
2:03.3	So for the next three days, we're going to take a closer look at TikTok and what seems to be its sudden, outside influence on our lives online.
2:12.3	Today, an episode from our friends at VoxQuickHits on the way TikTok has taken over how we shopper things.
2:21.3	So the other day, our boss, Julia, came to us with a problem on Slack.
2:26.3	And the problem was created by TikTok.
	...

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