Why AI Is Overhyped For Marketers Right Now

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 March 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now. [00:50] How businesses are prioritizing their AI investments. [01:53] Why current AI tools are overhyped for marketing? [02:15] How AI chat tools are limited by their input. [02:58] The long-term impacts of AI chat tools versus the short-term impacts. [04:23] Some of the ethical and legal issues that will arise from AI chat tools. [05:13] Why it’s still worth using these new tools and how to manage your expectations. [05:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: OpenAI Chat GPT The New Bing Stable Diffusion Online DALL·E 2 Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.9	Today we are going to talk about why AI is overhiked for marketers right now. So let's really just set the tone real quick.
0:27.4	Everyone's talking about chat gp. Even right now you would think in December we're now like like, let's it call it two months into it,
0:34.4	maybe almost three months into it, everyone's writing these threads on Twitter.
0:38.0	Chat GPT is gonna change a game.
0:39.8	This is gonna change a game, that's gonna change a game.
0:41.9	We're not saying that they aren't going to change a game, but like
0:45.0	marketers like to do, we like to overhite things and we like to ride the train so we can get
0:48.9	more reach. So what do you think?
0:50.9	Let me ask you a question. Where do you think is the most AI investment from businesses right now.
0:55.0	Like where do you think businesses are investing heavily in it?
0:58.0	Where do I think businesses are investing heavily into AI?
1:01.0	What do you mean by that?
1:02.0	Like where are they spending their AI dollars? Is it on
1:05.6	marketing? Is it on their own data? So funny enough I did a webinar less than a
1:11.4	week ago we were looking at McKinsey data it's for like
1:15.8	Service and process automation. It's not really for marketing marketing wasn't even on the list of what yeah so by the by the way, when I say like their own data,
1:23.2	I mean using their own data to weaponize it,
1:25.5	to make to improve their own services
1:27.2	and to improve their own operations, right?
	...

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