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The School of Greatness

Why 10x Goals Are Easier Than 10% | Price Pritchett

The School of Greatness

Lewis Howes

Entrepreneurship, Fitness, Inspiration, Greatness, Health, Money, Celebrity Interview, Self Care, Celebrity, Success, Mental Health, Relationships, Mindset, Health & Fitness, Education, Alternative Health, Business, Self-improvement

4.821.6K Ratings

🗓️ 12 December 2025

⏱️ 80 minutes

🧾️ Download transcript

Summary

This conversation with world-renowned consultant Price Pritchett will shift how you approach growth in your life and business. You'll discover why trying harder keeps you trapped and how to break free into exponential results.

Transcript

Click on a timestamp to play from that location

0:00.0

What is a quantum leap in the first place? Can you explain that and define what a quantum leap is?

0:09.7

And then we'll talk about how people can create that in their life. In 1974, I moved from Chicago,

0:15.6

the firm I was with there to Dallas and started my own company. And then at the end of the 1970s, I decided to change our game and make a quantum league.

0:28.6

And in your own business.

0:29.6

In my own business.

0:30.8

So what were you doing then?

0:32.0

You were working with corporate clients at a certain rate and you had a certain amount of clients, making a certain amount every year, maybe incremental gains.

0:38.4

Exactly.

0:39.0

Year after year, five percent.

0:40.6

Yeah.

0:41.0

You know, business was going well, but I realized that, well, what I was seeing on an individual

0:47.5

executive level in terms of the quantum leaps, you know, there's vast differences in terms of

0:53.7

people's achievement levels, companies would do the same

0:57.8

things. Because let's say you've got company A, $500 million company, 7% annual growth, okay,

1:07.1

and it's doing good. Company B, about the same size, might be a competitor, and it's half a

1:16.6

billion dollar company, and it's growing nicely. But then one day, Company A goes out and

1:23.1

acquires Company C, and it doubles just like that. And I was just fascinated by this because it met all

1:31.9

of the things I wanted to do you know it merger integrations mergers and

1:37.3

acquisitions to the big table that's the big game it's the biggest game in business

1:42.7

and that's where I wanted us to play. And so I said,

1:46.5

I had set this quantum leap goal for us, which was absurd, which I think really good quantum leap

1:51.8

goals are. They're crazy. They're kind of crazy. They seem like unrealistic. Yes. We shouldn't be

...

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