Let's kind of start back at the beginning of the Whole Food Story.

In our very first year at the big Whole Foods market store, we experienced a hundred year flood

and it wiped our store out.

And the only way we recovered was our neighbors, our customers, they didn't want us to die.

In some sense, we were always trying to pay back our stakeholders for what they did to us.

Multistakeholder focus and benefit is at the root of your conscious capitalism movement.

What is your view on that?

One of the things that we discovered, this is the most actionable thing I'll tell you because

every organization can do this is very simple. The best way to

maximize long-term shareholder value is...

John, thanks so much for your time here for joining me on the Mark to Mind show.

I really appreciate it. I'm excited to talk to you

kind of about, well, everything, you know, the book you've written about your life, about whole foods,

but I'm particularly interested in conscious capitalism and where we're going right in the world right now.

So there's so many interesting things going on. You know before we kind of get into like the future stuff and your perspectives on that help us kind of like

get a snapshot for the origin story of John you know starting a co-op or whatever it was that you

know down in Austin Texas where Whole Foods got

its stars, like, how did even that come about? And let's, you know, kind of start back

at the beginning of the Whole Food story in terms of how that even became, you know,

became a reality?

Well, of course, in the book I talk about

a psychedelic experience I had when I was 22 years old,

...