WHOA! Business & Consumer Impact PRIME DAY 🧠 Ask Us ANYTHING❓ | Ep. 364

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 25 June 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Somehow we’ve gone from Prime Day hacks to mouth tape mishaps—but that’s exactly why you’ll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he’s annoyed he didn’t think of it sooner). Plus, why even B2B brands should pay attention to Amazon’s biggest shopping week—and no, it’s not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.

Best Moments:

(01:45) The sneaky genius behind a webinar titled “Should I Switch Email Platforms?”

(02:30) Why turning your offer into an intent signal can instantly improve lead quality

(03:00) Three fast content ideas that only attract people deep in the funnel

(04:00) What a “style finder” or “trade-in calculator” really tells you about your audience

(04:45) How Prime Day lifts email open rates—even if you’re not selling on Amazon

(05:50) Jay’s favorite B2B subject lines that sneak in the “Prime” effect

(08:45) Jay admits to believing in the spider sleep myth (and is deeply disturbed)

(09:12) A PSA about peeing in pools—just… don’t

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwettleson. Let's dig into some tips and some randomness.
0:12.5	We are back for What's Up this week from the Do This Not That podcast presented by Marigold.
0:17.9	And this is our super short episode. We're all week long. We get in questions.
0:21.0	We get in work questions.
0:22.3	We get in absolutely ridiculous questions.
0:25.4	We try to tackle one of each.
0:26.7	And if you want to submit one, just go to jswettleson.com.
0:29.6	There is a button that says podcast, another one that says, ask us anything.
0:33.2	And that's how we do this. So before we get to the ridiculous question, let's do the work question first.
0:39.0	We got a question from Avery from Manhattan. Ah, Manhattan. What's going on there? You know what? I just saw
0:44.9	on Broadway that there is a Stranger Things Broadway show. I don't know how I feel about that.
0:51.2	Is that really necessary? Can we come up with any other ideas besides like stranger things on Broadway?
0:56.7	Although I did also see they're coming out with dirty dancing, the musical soon.
1:03.0	That, that I will totally would want to see.
1:05.7	How awesome would that be?
1:06.7	That sounds like fun.
1:08.0	Anyway, what is, I'm off topic.
1:10.2	Avery, what do you got?
1:12.3	Jay, we need to amp up our pipeline fast.
1:16.7	Any tricks up your sleeve to get some new opportunities for our biz?
1:20.9	Well, that is a loaded big question.
1:23.9	So let me see what I got for you.
	...

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