This episode is brought to you by Sacks.com.

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Sacks.com for everything on your agenda. Welcome to Who what wear with Hillary Kerr, your direct line to the designers, stylists, beauty experts, editors,

and tastemakers who are shaping the ever evolving world of fashion.

I'm Hillary Kerr, and today,

our editor-in-chief Cat Callings, is sitting down with our beauty director, Aaron Johns,

to discuss our first annual Beauty Awards, the Who What Wear Beauty 100?

Our editors have spent months narrowing down thousands of applicants

and then testing hundreds of products

across seven major categories, hair, skin, makeup, body, tools, nails, and fragrance.

The Who What Wear Beauty 100 is now live, so make sure you also head to the link in the episode description to check out our tightly curated list of 2024's 100 best beauty products. Today, Aaron is sharing the team's findings and trust me when I say

this is the ultimate ad to cart episode.

It's all coming up on who what where.

Aaron, welcome back to the pod. Thank you so much for joining me.

Thanks for having me. I'm excited.

So we're here to talk Who What Wear Beauty 100 awards are first ever and I know this has been a massive

undertaking for you and you've done such an incredible job curating these products

...