Welcome to the Wave, Slate's Podcast about Gender, Feminism, and the Business of Menopause.

Every episode you get a new pair of women to talk about the thing we can't get off our minds and today you've got me

Emily Peck co-host of slate money and a correspondent at Axios and later in the show I'm going to be joined by Amy Laraca

a writer who contributes to the New York Times and is also writing a book about the wellness industry.

They used to call menopause The Change, and as Amy points out in a wonderful piece she wrote for the times last month quote whenever a thing is known by a euphemism it's probably a thing that makes people squirm

But now Gen X women are entering menopause and

prompted by our Gen Z daughters the way we talk about menopause is also undergoing a change. Menopause is also undergoing a change.

Menopause is now being discussed openly and by some very high profile women.

Gwyneth Paltrow, Katie Currick, supermodels from the 90s.

Oh, and they're not only talking about menopause,

certainly a pro-feminist state of affairs, they're also trying to profit from menopause

and that's a trickier move.

So coming up on the show a deep dive into what Amy calls the Menopause Gold Rush. AI might be the most important innovation ever. It's storming every industry with literally billions being invested, so buckle up. The problem is that AI needs the

right data and a lot of speed and processing power, so how do you compete without costs spiraling out of

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