Hey, it's Flora, and you are listening to Science Friday.

Have you noticed that your appliances have suddenly begun to serenade you?

Listen to this washing machine.

Music And it's not this one diva.

Many new dishwashers, dryers, vacuums have sonic signatures.

So why are so many brands turning to sound to try to make their products sing?

And who are the composers making music for your Roomba or your washing machine?

Well, my next guests.

Audrey Arbini has composed for Whirlpool, KitchenAid, and the London Olympic Games,

and also Microsoft Xbox 360.

She's the owner and executive producer of Audio Brain.

And Joel Beckerman is a composer and founder of Made Music Studio.

He's composed for NFL, IMAX, Roomba, AT&T. And he also wrote a book called The Sonic Boom,

How Sound Transforms the Way We Think, Feel, and Buy. Audrey Joel, thank you for being here.

Thank you for having us. Appreciate it.

Okay, why are my appliances suddenly making music?

How did we get here?

In my opinion, we got here for several reasons. One, because technology is now capable of putting interesting kinds of sounds into devices that aren't just pings and blips.

Number two, the marketplace is so saturated and crowded that people want to differentiate.

And three, is the overall customer experience.

Yeah, I think the real – I almost want to jump to the problem.

The problem is there's so much of this now.

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