Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name is Brandon Galey and welcome to episode 164 of the blog millionaire.

In this episode, I'm going to teach you how to stay ahead of the Google

algorithm using the six lessons from the famous business book, Who Moved My Cheese. Who Move

My Cheese is a motivational business fable, which is sold more than 26 million copies worldwide and remains one of the best-selling

business books of all time. The text describes change in one's work and life and six

lessons to those changes by two mice during their hunt for cheese. The primer before we we get into the lesson, is that we are the mice and the cheese is what

is currently making you successful.

To get to the cheese, we had to master a specific maze.

In this analogy, it'll be a specific tactic that allows us to get first page Google rankings with blog posts.

Many times, businesses and bloggers become one-trick ponies.

We figure out a specific route to the cheese and we decide to stop learning.

And that leads us to lesson number one, which is,

change happens. In the book, the two mice named Hem and Haw, wake up one morning and the cheese

is gone. They went down their memorized path again and again, but still there was no cheese.

As bloggers and businesses, we have to understand that the cheese will likely be moved at some

point in time. In 2011, Google's algorithm had the Panda Update. The update targeted websites

that were pumping out thousands of pages with just a

couple of 100 words per page. The words didn't offer much value. They were designed to get rankings

and present a product or service. A friend of mine called me up a few weeks after the update

...