Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 163 of the blog millionaire.

Over the next couple of episodes, I'm going to be turning tactics gleaned from some of the greatest

business books of all time into blogging growth hacks.

I will start with the paradox of choice, why more is less.

It is a 2004 book by American psychologist Barry Swartz. In the book,

Swartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.

I'm going to quickly go over some of the findings of his book and then cover four growth hacks

that can be applied to your blog. Swartz summed up one of his key findings in an article in the

Harvard Business Review by stating, in the year 2000, psychologist Sheena Lindiger and Mark

Leper published a remarkable study.

On one day, shoppers at an upscale food market saw a display table with 24 varieties of gourmet jam.

Those who sampled the spreads received a coupon for $1 off any jam. On another day, shoppers saw a similar table

except that only six varieties of the jam were on this display. The large display with 24

varieties attracted more interest than the small one with six varieties.

But when it came time to purchase, people who saw the large display were one-tenth as likely to buy as people who saw the small display.

Just in case you miss that, the small display of six jams created 10 times the amount of purchases as the large display with 24 jams. Other studies have confirmed this result that more choice is not always

better. As the variety of snacks, soft drinks, and beers offered a convenience store's

increases, sales volume, and customer satisfaction decreases. Moreover, as the number of

retirement investment options available to employees increases, the chances that they will choose one decreases.

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