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So instead of prompting and hoping, you ask once and ship it. Check out HubSpot.com, the agentic customer platform for growing businesses. Did you see that talk with a, you like CNBC? Did you see the Alex Carf from Palantir earlier this week? I did not see it, but it was going viral on Twitter and I did not read about it on Twitter either other than I saw David Sacks and a few others Mark and Reese. He just responded today. Yeah. So, okay, here, let's talk about it. I'll give you some context here. So the real question is who controls your AI marketing stack? Okay. So when you have, when you have Anthropic that just updated their cloud design yesterday and they told Figma they're only going to have a basic

version of it and now it's like it's it's pretty damn good and Figma's like what the heck or when

you have an anthropic saying that they're about to get into drug discovery and all these things right

what ends up what David Sacks is saying is that you if you don't have any AI sovereignty where you

start to give all of your context and all of your data to these companies, then what like ultimately you as a company, me as a company, we want to have our data protected, right? You need to have some tempo, you need to feel secure. You need to have some type of sovereignty from these models out there. Because if they, if you start to give them everything, then they're just going to start to build whatever they want right same thing like oh harvey which is that legal company that raised a bunch of money oh anthropic is now illegal as well right and so the thinking here is that alice carper are saying look you know these are great models these frontier models are great models but they did a partnership with nvdia so palatier and nvita and they want to have these really open weight models, right? And so there's been talk about how GLM 5.2 is really good. It's like Opus 48 level, right? Which is, as of right now, these are the really good models, aside from Fable 5. But again, like with, I'll give you another example here. Claude release something called Claude Tag, So Claude Tag allows you to chat with your cloud inside of Slack, for example. You can have different connectors. The problem with that is once you come off of it, you've already fed all that context to clot, and they get to keep it. You don't get to take it with you. And then they have limited connectors. You have to use their expensive models and things like that. So you don't have sovereignty versus if you start to put some of your stuff on open weights, then you save a lot more money. Plus, you get to control your stack. And then you don't need to worry about anybody coming in to start a competitor against you the next day. So that's why I think AI sovereignty is not just important for your marketing, but also important for your business too, because you don't want to feed them on their data. Yeah, and the screwed up part about Figma, I was skimming the David Sacks post. It was either yesterday or the day before. I believe their product person was on the board, Anthropics product person was on the board of Figma. Oh, I didn't know that. Yeah, he left three days before, I believe those three days before they released their version of a Figma competitor.

That's so bad. Figma. Oh, I didn't know that. He left three days before, I believe those three days before

they released their version of a Figma competitor. That's so bad. That's bad. And I'm not saying

the product person intentionally did it. Figma's Anthropics, a big company, so it could have been

someone else working on it. But I do understand the issue here. I believe what we're going to end up seeing, a lot of marketing data is on the cloud.

You're seeing it in either AWS or Google's cloud or Microsoft's cloud.

I believe they'll come up with solutions that will help companies make decisions based off their data and not use the data for anything else.

Because your data is already in some of these cloud environments,

and they're not using your data to learn from or do sketchy stuff,

at least from my understanding.

And companies already trust Google, they trust Amazon, they trust Microsoft,

really easy places to plug in and be like, oh, cool, you'll allow us to, you know, get access to data, make decisions from it, and we don't have to worry about people stealing it all. Yeah. And they all have Nvidia chips. So Microsoft actually launched something yesterday where they're putting 6,000 engineers against it. It's called the Frontier Company or something, but 2.5 billion invested. And it's all to help people deploy. And one of their key tenants there is, hey, your data is your data. We're not going to build on top of it. And that's really important, right? Because if you're spending hundreds of downs, if not millions of dollars on this stuff, it's important. And when we talk to people on the single brain side for these managed deployments,

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