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HubSpot.com, the agentic customer platform for growing businesses. All right. So right now,

there's this big panic with AEO right now. People are panicking about AEO. SEO budgets are going

down overall. And this guy, Eli Schwartz, I know, well known in the SEO space. tweeted this, says, the AEO panic is the best thing that happened to SEO budgets in years. Every CMO right now is trying to figure out who owns AEO. Good. Let them fight about it. For years, SEO got stuck to reporting the marketing, treating like finishing department on assembly line. Structure never made sense because real SEO lives inside the product. You know what's interesting, Neil?

When I worked at a few companies doing SEO early in my career, actually when I first met you, I think I was 24 years old, and I would sit with the product people, and they would treat me like a piece of garbage, right? I was the SEO strategist sitting in product meetings and helping with the product, right? And I thought I was helping with product. They,

everything I said, they waved me off like I was garbage and I loved it. But point is, I think now the way, even, I don't know if you're seeing this with your outbound, but when we reach out to people for outbound for AEO, everyone's like, yeah, we definitely need AEO. We have our SEO agency for this. Yeah, but we need AEEO, AEO. So let's talk about this AEO panic right now.

Well, let's first go back to the product thing that you mentioned in which when you first started doing SEO for companies, you had to deal with product. We found something similar for most of the

tech companies, like the tech startups, the ones who grew, became unicorns.

For traditional businesses, like a Procter & Gamble or a Unilever, we don't see that and we've

never seen that. But even today, we still see a lot of SEO sitting under product for really

tech-focused companies that are engineering-led and product-led.

And just to be clear, this is me working on a company that was engineering led, just so everyone knows.

Yeah, yeah, yeah. I figure that as well once you said that. We haven't at this moment, because we get

enough leads globally. Our leads are down, like everyone,

but the quality of the leads are higher.

And what we're seeing right now is we're not really seeing a shift in SEO budgets yet.

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