Whitebox - Helping Brands Grow and Save Money

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 August 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, Repeat, and CartText**

To help brands grow and save them money - that's the mission of Whitebox. Today we have Marcus Startzel, CEO of Whitebox, an e-commerce technology company.

Whitebox’s roots are founded in helping its customers sell on marketplaces and specifically Amazon. The company thinks of itself as a unique platform to buy and sell but is grounded in a deep level of technology.

Marcus served for five years in the U.S. Navy as a submarine officer after graduation. His Navy experience set a foundation for operation, technology, and engineering for him. The main lesson: Just as with the Navy, where “the boat comes first,” in the world of business, the “company comes first.” Be prepared for challenges.

To Marcus, the element of trust is one of the key empowerments for an organization - be it a family unit or a business.

In part 1, Marcus talks about:

* Gratefulness for this wife, who has provided guidance and support.
* Overview of the brand.
* The importance of his time working with industry leaders such as Advertising.com and Millennial Media.
* Lessons learned during his stint as a U.S. Navy submarine officer and how those lessons should be utilized every day in the corporate world.

Join Ramon Vela and Marcus Startzel as they break down the inside story on The Story of a Brand.

For more on White, visit: https://whitebox.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

This episode is also brought to you by CartText.

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This episode was brought to you by Repeat.

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Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.4	First off again, thank you very much.
0:24.1	I love being on the show, and love to hear what you do for brands and the ecosystem.
0:28.1	So thank you.
0:28.6	Thank you very much.
0:30.7	Whitebox is an e-commerce technology company,
0:33.4	and our roots are founded in helping our customers sell on marketplaces, and specifically Amazon.
0:42.3	We do that through the use of technology to drive better results.
0:47.3	We do an incredible amount of work on content and ads and just overall Amazon strategy from how to sell,
0:57.2	how to merchandise, how to price, et cetera.
0:59.4	And I think we have a very long track record of growing people's businesses on Amazon.
1:06.3	And the other side of our business is we are a full direct-to-consumer third-party logistics company.
1:12.4	So we have, you know, three distribution centers across the country, almost a million square feet.
1:19.8	And, you know, we like to think of ourselves as a very unique platform where people can sell and move stuff and move their products.
1:27.4	And, you know, the combination of those two sides of our business creates a you know very compelling
1:32.3	differentiation for us and I think ultimately I'd like to end this hundred foot with our mission which is to help brands grow and save them money and so I think in general it general, it's a simple mission founded in a deep level of
1:49.1	technology. This episode is brought to you by repeat, the easiest way for your customers to
1:57.8	reorder products they love. Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused
2:05.0	commerce is the key to customer retention for CPG brands.
2:09.0	But with monthly churn rates pushing 10% across the industry, repeat has a better way.
2:15.9	Repeat will automate a frictionless reordering experience for the largest
	...

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