**This episode is brought to you by MuteSix, Repeat, and CartText**

 

To Marcus Startzel of Whitebox, the COVID-19 pandemic was a preview of what the future holds for e-commerce businesses - the sudden emergence of near-ubiquitous choices for consumers to purchase their products. To meet that, the mastery of logistics and fulfillment - and the ability to adapt quickly - are critical skills.

In the second part of the interview with the Whitebox CEO, Marcus continues describing the brand's experience to push towards customer experience enhancement.

Whitebox helps brands so that they can compete with more prominent brands. Marcus says the profitable place for brands to sell is their website, but the challenge is the cost of fulfillment that takes a good percentage of the sales price. Acquisition cost, lifetime value of a customer, and profitability of orders matter to a brand.

Any brand that sells omnichannel eCommerce fits the customer profile of Whitebox. Whitebox wants to evolve modern commerce, empower its partners, and help brands grow sales and lower costs.

In part 2, Marcus talks about:

* Helping brands with fulfillment logistic side.
* What they do on the Amazon site.
* Whitebox’s customer profile - many of which consider themselves startups despite million-dollar revenues.
* His message.
* New launches.

Join Ramon Vela and Marcus Startzel as they break down the inside story on The Story of a Brand.

For more on White, visit: https://whitebox.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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This episode was brought to you by Repeat.

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