Process food companies spend 11 times more on fundamental nutrition research than the NIH.

And I can tell you that is not out of philanthropic goodwill to advance on bias scholarship on nutrition.

What if I told you that some of your greatest concerns about how corrupt big food is were actually true?

I can tell you that they often use money and influence to completely rig the food system or actually taking place.

Welcome to the Drupal Podcast. Each week we explore the inner workings of the brain and the body with one of the brightest minds in wellness, medicine and mindset.

This week's guest is Kali Means. And Kali is a whistleblower and entrepreneur who's sounding the alarm on big food specifically Coca-Cola

and the nefarious tactics that they've used in the past to subvert the conversation on how bad sugar water is for the public and especially the most vulnerable of populations.

Specifically, Kali is here on the podcast today to share that when he was working for the Heritage Foundation, a conservative leaning think tank,

Coke approached them and essentially hired them to come up with a plan to help them ensure that soda taxes that were being proposed around the country failed and that Coke continued to be included in food stamp funding.

What did Kali and the Heritage Foundation do? They came up with a plan to give money to civil rights groups like the NAACP to call opponents of Coke's agenda racist.

Outfreaking Rages. Well, there's a lot more to the story so we invited Kali on to the podcast to talk about it all and some of the shady tactics that big food uses to keep the system rate.

Now a little bit more about Kali before we jump in. Kali Means is the founder of True Medicine, a company that enables Americans to buy, exercise and healthy food with FSA and HSA dollars.

He's also the co-author with the sister Dr. Casey Means who's also a dear friend and a past guest of this podcast of an upcoming book on food as medicine.

Kali is a graduate of Stanford University and Harvard School of Business and he's recently become a dear friend.

Now if you care about the topic of protecting your health and protecting the health of your loved ones and looking out for the most vulnerable populations that are out there, this episode is 100% for you. Stay tuned.

Kali Means, welcome to the podcast. It's a pleasure to have you here. I'm going to jump right in with a tweet that literally kind of set the world on fire that you wrote.

And I'm going to read from the first part of it and you're going to get a chance to continue from there. So quoting from you early in my career, I consulted for Coke to ensure sugar taxes failed and soda was included in food stamp funding.

I say Coke's policies are evil because I saw inside the room. The first step in the playbook was paying the NAACP plus other civil rights groups to call opponents of the soda tax racist.

Now this tweet has thousands of comments, 15,000 plus retreats, retweets, 57,000 likes and most importantly, it was seen over almost 12 million times.

Take the story from there and tell us what happened once the tweet went out once the tweet went out or actually even expand on that tweet.

How is it that you were an insider in the room and Coke was using this playbook of calling opponents of removing soda from food stamps racist. How did that whole thing come to be so early in my career as you alluded to Coke was trying to keep spending on soda for food stamps.

This is an important government nutrition program. This is 110 billion dollars, 15% of the American people depend on this program from nutrition and 10% of that funding goes to soda, goes to sugary drinks, 70% goes to processed foods.

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