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002703

everybody Hey everybody, welcome back to another whiskey quickie, and we are going to be looking at NewRiff.

It's a new riff on an old tradition because they're going big into the malted category,

and this is going to be their six-year malted rye.

All right. So this is joining their core lineup. six-year malted rye. All right.

So this is joining their core lineup.

They've know they've released some other rye whiskeys, but this is their multed rye.

It was distilled and what did I say back on here, distilled in fall of 2016.

And so this is going to be again their six-year rye.

This will be available nationally. At some point, they're going to be continually rolling it, when I say nationally, across their distribution footprint. But it also has a

suggested retail price of $60, and it's proofed at a pretty good 100. All right. Is it a

bottle and bond rye? Actually, we don't know if there's a bottle and bond rye. I don't know. I don't

think there's a bottled and bond rye. I don't know. I don't know. I don't think there's a bottle and bond, right?

I know bottled and bond is basically for bourbon,

but we should really know this stuff.

We don't.

That's why we interview industry experts.

We just realized we'd ask a question we didn't know the answer, too.

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